Doing Right By People

There are many entrepreneurial types who try to make a quick buck by draining other’s wallets rather than providing them a superior service.

While it’s true that you can bamboozle some people into spending lots of money on what you are offering, unless you add value to their life, people tend to catch on, and whatever gain you’ve built from ripping people off is lost tenfold from your reputation.

Most people like referrals one way or another. I know people who’ve built their careers off of social media through word of mouth. A committed evangelist of you is nearly priceless, and you don’t have to include them in your marketing spend.

So, when you are wavering between the decision to cut and run versus providing great advice that might cut against you, remember how it feels to be taken advantage of, and you’ll see how essential it is to treat others with respect.