Tag Archives: marketing

Cognitive Empathy and Overcoming Barriers to Action

Many times, when you’re aiming to sell something, there’s a reason why the person isn’t buying it. After all, if this is something that the purchaser is searching for, they want to go in, verify it’s what they’re looking for, and go out. That is, unless they have reasons to doubt the specific course ofContinue reading “Cognitive Empathy and Overcoming Barriers to Action”

The Seth Godin Formula: Assessing Seth’s Books

I’ve read 3 of of Seth Godin’s books at this point, Tribes, Linchpin, and Purple Cow. Tribes is about the idea that you must become a leader. Linchpin argues that in order to be appreciated, you must do things that make you important. Purple Cow suspects that uniqueness and difference are important in order toContinue reading “The Seth Godin Formula: Assessing Seth’s Books”

The Juicy Bits of ‘Influence’ (First 4 Chapters)

Chapter 1: Weapons of Influence There are mechanical processes that affect people called fixed-action patterns. These patterns occur in virtually the same fashion. When situation X, outcome Y. This process is started by something known as a trigger feature. We have trigger features that can be taken advantage of too. One example: When asking forContinue reading “The Juicy Bits of ‘Influence’ (First 4 Chapters)”

Overcoming Objections Successfully

A key skill in sales is overcoming objections successfully. This is often a process of trial-and-error as you begin to understand what appeals and what frustrates your key customer profiles. Being good at sales requires a requisite amount of empathy. You need to be able to feel what grinds the gears of the person you’reContinue reading “Overcoming Objections Successfully”

The Juicy Bits of Part 2 of ‘Become Your Own Boss in 12 Months’

This is a continuation of my series where I summarize biz books to save you time. Here is part 1 of my reading of this book. Chapter 8: Who Is Your Target Customer? Stop and Consider who your target customer is, who you are going to serve, who will you target by gender, age, orContinue reading “The Juicy Bits of Part 2 of ‘Become Your Own Boss in 12 Months’”

The Juicy Bits of ‘Scientific Advertising’

I try to read a lot. Below is what I took from this short book for my own future use. Hope this is helpful! Ch 1: Advertising is the safest of business ventures. There are principles to it, and it is repeatable, and recordable. Final conclusions from this book are always based on cost perContinue reading “The Juicy Bits of ‘Scientific Advertising’”