Many times, when you’re aiming to sell something, there’s a reason why the person isn’t buying it. After all, if this is something that the purchaser is searching for, they want to go in, verify it’s what they’re looking for, and go out. That is, unless they have reasons to doubt the specific course ofContinue reading “Cognitive Empathy and Overcoming Barriers to Action”
Tag Archives: sales
Overcoming Objections Successfully
A key skill in sales is overcoming objections successfully. This is often a process of trial-and-error as you begin to understand what appeals and what frustrates your key customer profiles. Being good at sales requires a requisite amount of empathy. You need to be able to feel what grinds the gears of the person you’reContinue reading “Overcoming Objections Successfully”
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